To get the edge in pay per click, being aware of your rivals’ strategies is a must. With Spyfu, getting that data can be made easier.

Extensive Coverage

Getting keywords and ads to work together is key to a successful PPC campaign. If your competitor has the edge, this program can show you why. More than that, you can use its features to make your own keyword database. It currently covers 9 million domains and indexes over half a million results.

Ease of Use

Using the application is easy enough. The search engine is where you enter the keyword / domain name. Regardless of the data entered, the results are returned quickly. When you get the results, Spyfu gives you several options.

You can utilize it for your ad. Alternatively you can use it for SEO purposes. Other options for getting keywords are available as well.

The program can also be used in domain researching. Enter the domain and you’ll get various details. This includes information on their organic / paid campaigns.

Useful Features for Keywords

What sets it apart from other programs is that the free version is actually useful. Even if you put in something like PPC advertising, a wealth of data turns up. Among the stats you’ll see are cost per click, daily rate of clicks and expenses per day.

Also included are the number of ads and numerous search results. One of the most helpful features of Spyfu is keyword on ads. This lets you see the actual ads that avail of the keyword.

The info isn’t limited to the main keywords used. Any related phrases used by the competitor are tracked as well. These related keywords are laid out in pages generated by the program. This shows you what those keywords are utilized for. Other stats are included as well.

Aids for Domain Searching

Looking up domain names will provide plenty of data as well. Among them are their everyday expenses and the clicks it gets every day. Spyfu will also show the average expense for every click and the average it gets daily. Other information provided for are rival numbers, ad position and budget data points.

Other Extra Features

The program also comes with keywords and organizes organic searches by rank. In addition the keyword placing in ads are specified. The position of the advertisements in sponsored lists is also shown. Both organic and ad rivals are indicated as well.

If you subscribe, you’ll get more information. This includes analysis and trends, as well as industry reports. You can also get data for any particular site you’re interested in.

The program also has advanced search features. The engine lets you see which keyword generates the most clicks everyday. This can viewed in Excel, making analysis easier. The user forum makes it easy to get answers to any questions you may have.

All in all, Spyfu is something you’ll want to at least give a try. The layout makes it easy to use even for beginners. Used properly it can help your PPC campaign get on the right track.

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