Nothing gives you an edge like knowing the keywords being used by the competition. If you’re looking for such a tool, Spyfu may be able to help.

Any online entrepreneur knows that online success rests on keywords. Because the program helps you download PPC keywords, it can be a valuable tool. This can assist you in figuring out why
their site is getting the hits.

Main Features

Apart from keywords, this application gives you SEO and organic rankings. Using this info, you can see the numbers as they really are. Getting to see the ads posted on your competitor is another nice touch.

By retrieving keywords and ads, you’ll know what makes that site profit. This feature of Spyfu makes it easy to see which keywords attract viewers and consequently, advertisers.

The export feature is also handy. Grabbing a bunch of keyword is useless if usage is hard. The export component removes this difficulty. Putting them in a PPC campaign becomes effortless. Moreover you can take your rival’s domain name and utilize them as keywords.

Other Benefits

The application comes with other useful tools. You can use it to assess their budget and the clicks they get. The bid prices are also easy to get. All of these PPC figures are essential for making your work successful.

In terms of coverage, the app keeps an eye on over 4.6 million domains. Apart from basic ad information, it shows you their average in ad positioning. You also don’t get to focus on just one rival. It also helps you look at the main rivals of your competitor too. This bit of info helps you look at things in perspective.

Usability

Spyfu can be used for free. The free version allows you to get the ten main keywords used by a rival site. However, subscribing offers more benefits. For one you can export scores of keywords. You just need to use Excel.

Other features are also top notch. The tool lets you see the other sites that use the keyword you enter. It is also easy to view the ads on those sites. Looking up other associated phrases can be done with ease.

If you want to look up niches, viewing the PPC ad text will be very handy. Apart from niches, Spyfu helps you learn more keywords being used. Another valuable tool is the URL for the ads. This will go a long way towards helping you learn how your rival is using those landing pages.

Organic Competitors and Results

The Top Organic Competitors is also very useful. This utility lets you get the domains into an editor. So if a browser enters the domain name in a search engine, your advertisement pops up. This helps you get a lot more clicks. The Organic Results is also practical. It produces phrases that a domain uses in a typical search.

These two features along with the others, gives Spyfu some practical benefits. It’s free to use. If it helps, you can subscribe and get even more nifty features.